Martin Goldschmidt, Inhaber von Marilyn Manson’s Label Cooking Vinyl, hat im Interview mit dem Billboard Magazine über Manson’s Werdegang beim neuen Label sowie die Erfolgsaussichten von “Born Villain” gesprochen:

How did the Marilyn Manson deal come about?
I just got in touch with his manager [Tony Ciulla] and hounded him, really. That’s what I do. It wasn’t that hard, but the manger knows what he wants and tends to get it. He’s a brilliant manager. Why did Manson sign with us? I don’t know. I don’t know why we got the Prodigy. Every major wanted the Prodigy. They could have got a better deal. But I think that they felt this would be a really good home for them and the same with Manson.

What are your targets for “Born Villain”?
It’s shaping up amazingly. I think we’ll do in the first week what the last one did in the life of the record… It’s [down to] a number of things. One, Interscope dropped the ball on the last record, without any shadow of a doubt. Secondly, Manson has delivered the best record that he’s done for many, many years. And thirdly, we had all these exclusives lined up for the single ["No Reflection"] around the world and then Manson leaked it to KROQ and blew them all. That turned out to be a stroke of genius by the bastard. We’re already getting more radio play than the whole of the last record. It was a masterstroke by maverick Manson.

Didn’t the leak cause lots of problems with the other platforms that you exclusives arranged with?
Of course, but we’ve learnt from it. We now do record company exclusives and management exclusives and we only guarantee the record company ones. Manson’s the last great rock star. He’s does his own thing and it leaves a trail of chaos in his wake.